The peak-end rule says: people remember the experience at its peak and at its end. Wonderful when you can apply that to your presentation or keynote. Making sure the audience remembers your message or … you 🤓.
Here are 10 steps I used:
1. Empathise carefully what your client wants and does not want
2. Allow a story(-line) to contain your message like a TedTalk
3. Use metaphors to carry your core message
4. Hand-draw these metaphors instead of choosing icons
5. Use the metaphors as slides instead of powerpoint
6. Merge story and metaphors
7. Ask the audience for thoughts and follow-up questions
8. After a chapter in your story, test the audience with 3 questions (yes/no answers)
9. Activate the audience by instructing them to use their camera
10. Instruct the audience to throw their ideas on stage
“Once upon a time, this new type of people emerged. They called themselves: Discoverists. They are normal people like you and me. Most of the time you will meet them at #asr. They stand out by their curiosity and open-mind-attitude.
They love co-creating. They can do it anywhere, anytime and with anyone. Here you see them collaborating with the host of the Design Thinking Symposium: Saskia Faber-Bijland. After brainstorming and doodling on post-its, they chose the best combo of idea and doodle. 📸 Click! Picture sent to Saskia. But what to do with the rest of the post-its …?!
Just this.“
(Posted in April 2024 on Linkedin)